RealGeek.cz, the largest shop for Youtubers and Streamers

Company Overview

Client: RealGeek.cz
Industry: Youtubers and Streamers Merchandise
Geographical Presence: Czech Republic, Slovakia
Service Provided by Shipmall: Logistics & Fulfillment for Merchandise

Background

RealGeek.cz, the largest shop for Youtuber and Streamer merchandise in the Czech Republic and Slovakia, embodies the spirit of a young and dynamic company. Founded in 2011 as a family project by siblings Tereza and Jan Bartek, RealGeek started with a focus on the geek community. However, as the interest in Youtubers grew, the company shifted its focus to Youtuber merchandise.

With an average age just over 20, the team of around 10 people has managed to lead the company from a garage-based operation to an industry leader. RealGeek.cz collaborates with over a hundred Youtubers, streamers, Instagram influencers, and other content creators, providing comprehensive merchandise solutions. This includes everything from design and production to sales and distribution, ensuring top-notch quality and service.

RealGeek's journey includes notable milestones such as the launch of their first T-shirt line with Youtuber GoGoManTV in 2013, the establishment of the GeekCamp in 2014, and the opening of a brick-and-mortar store in Prague in 2017. Alongside RealGeek, the MerchMaster platform allows individuals to create and sell their own merchandise.

Challenges

Before partnering with Shipmall, RealGeek.cz faced several logistical challenges:

• Complex Inventory Management: Managing a wide range of merchandise for numerous content creators and ensuring stock levels are adequate across various sales channels.
• Efficient Distribution: Timely delivery of merchandise to customers across the Czech Republic and Slovakia.
• Customer Satisfaction: Ensuring customers receive their orders without delays or errors.
• Scalability: Handling increased demand during peak sales periods, such as product launches and promotional events.
• Custom Packaging: Providing bespoke packaging solutions with RealGeek’s own branding materials and tapes.
• Event Logistics: Managing the logistics for shipments to trade fairs, exhibitions, and camps.
• Handling Peak Periods: Efficiently managing order surges of up to 1200% within a few days.

Solutions Implemented by Shipmall

1. Integrated Inventory Management System: Shipmall implemented an advanced inventory management system to track stock levels in real-time. This system ensures that all merchandise is adequately stocked and can predict inventory needs based on sales trends.

2. Centralized Fulfillment Centers: Strategic placement of fulfillment centers across the Czech Republic and Slovakia allowed for efficient distribution. These centers are equipped to handle large volumes of merchandise and ensure quick turnaround times.

3. Advanced Distribution Network: Shipmall leveraged its extensive distribution network to guarantee timely delivery of merchandise. This network is optimized for cross-border logistics, ensuring compliance with local regulations and minimizing delays.

4. Custom Packaging Solutions: Shipmall provided custom packaging services using RealGeek’s own branded materials and tapes, ensuring that every package reflects the RealGeek brand identity.

5. Event Logistics Management: Shipmall efficiently managed shipments to trade fairs, exhibitions, and camps, ensuring that RealGeek’s merchandise arrived on time and in perfect condition for each event.

6. Scalability and Flexibility: Shipmall’s logistics solutions are designed to be scalable, allowing RealGeek.cz to manage increased demand during peak sales periods without any disruptions. This includes handling order surges of up to 1200% within a few days.

7. Customer Support and Feedback Loop: Shipmall established a dedicated customer support team to handle inquiries and feedback related to merchandise orders. This team ensures that any issues are promptly resolved, enhancing the overall customer experience.

Results

1. Improved Efficiency: The integrated inventory management system reduced stockouts and overstock situations, leading to more efficient use of resources and better service levels.

2. Faster Delivery Times: The strategic placement of fulfillment centers and advanced distribution network resulted in faster delivery times, ensuring that customers received their orders promptly.

3. Higher Customer Satisfaction: The dedicated customer support team and reliable delivery services significantly improved customer satisfaction, leading to higher engagement with the merchandise.

4. Cost Savings: Efficient inventory management and optimized logistics reduced operational costs, providing financial benefits to RealGeek.cz.

5. Seamless Operations: The scalability and flexibility of Shipmall’s logistics solutions ensured seamless operations even during high-demand periods, supporting the success of RealGeek.cz’s merchandise campaigns.

6. Enhanced Brand Identity: Custom packaging solutions with RealGeek’s branded materials and tapes ensured a consistent and professional brand image for all shipments.

7. Successful Event Logistics: Efficient management of shipments to trade fairs, exhibitions, and camps ensured that RealGeek’s merchandise was always available and presented well at key events.

Conclusion

The partnership between Shipmall and RealGeek.cz highlights the importance of efficient logistics in the success of merchandise campaigns. By leveraging Shipmall’s expertise in logistics and fulfillment, RealGeek.cz was able to enhance their merchandise operations, improve customer satisfaction, and achieve operational efficiencies. This case study exemplifies how strategic logistics partnerships can drive business success and customer loyalty in competitive industries.