Řada e-shopů sčítá ztráty z Vánoc

Czech e-commerce experienced rocket growth during Christmas. Not everyone was happy... Due to the collapse of parcel services, a large number of parcels were delivered late. Many parcels were therefore returned due to non-receipt, often in damaged packaging. In some cases, carriers even refused to accept parcels for transport due to depot congestion or a shortage of drivers. Many e-shops are therefore now counting losses from undelivered parcels, damaged goods, or damage to the good name of the e-shop.

For carriers, it was an unsolvable situation. Transport capacity can be scaled, but only to a certain extent. If you have full depots and hastily rented reserve spaces, there simply is no more room. You can compete for drivers with competitors, but only to a certain extent. Suddenly during the month, the market simply does not have twice the number of drivers with delivery ready to work for you. There are many articles on the internet on this topic, below are a few links for those interested in more detail.

Goods were delivered late, returns increased. It was incredibly frustrating to read on the internet how online sales were dramatically growing, have goods in stock, have orders, and not be able to send them. The luckier ones handed their parcels to carriers, but they received late delivery. In the best case, the customer accepted the parcel; in the worst case, the goods returned to the e-shop. After several transfers to the depot, to the delivery, back to the depot, again to the delivery, ... not always could such traveled goods be offered for sale again without a significant discount.

The good name of the e-shop will be hard to repair. For an angry customer, who feels wronged for ruined Christmas, the e-shop is always the lightning rod. It is reflected in online reviews and in what people say to each other... The impact of the Christmas logistics crisis will last for many e-shops for many months and will take a lot of work to get back into the positive light in the minds of customers.

Our clients managed it. It is no secret that with three warehouse operations and an area of over 13,000 m2, we are a large, stable, and long-term client of Czech and Slovak carriers. Our cooperation takes place both on a purely business level and on the level of long-term interpersonal relationships. This is of course key to managing crisis situations like Christmas 2020 parcel transport.

We have been operating warehousing logistics, including ensuring delivery of parcels to end customers, for over 10 years. Our clients were therefore able to benefit from VIP access when prioritizing shipments from our warehouse operations. More than 200 e-shops, for which we provide storage, packaging, and distribution of their goods, could focus on marketing and sales, not on calling carriers and solving undelivered or lost parcels.

What follows from the experience with parcel logistics during Christmas: if you have a large volume of parcels, have built relationships with carriers, and have the ambition to operate your own warehousing logistics, it is right to do it internally. Otherwise, consider using external warehousing logistics services for e-shops.